About Justin Levy
By day I head up social media globally for Citrix. I works on a wide range of internal and external projects, developing social media strategies and helping to scale social media across the company. A lot of my time is spent designing flexible frameworks, educational programs and governance processes that are foundational building blocks that team, regional or campaign-level strategies can be built on top of.
When not at work I am passionate about fitness, productivity and testing various life hacks to improve myself and help others. Over the years I have spent thousands of dollars and invested hundreds of hours into testing different vitamins, supplements, workouts and productivity tools.
I found my way over to Citrix by way of the unique experience working with Chris Brogan and our team at New Marketing Labs, which was a social media agency that worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses.
During that period of time I became a partner in an Argentinean steakhouse, helping my closest friends use social media to grow the restaurant by at least 20% in sales for 30+ months straight. During this time I founded a food and cooking blog called Prime Cuts which shared out experiences and invited friends to write as we explored cooking. Because of this success, we were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.
When I was in grade school my teachers would always make notes on my report card saying that I talked too much. Over the years I have been able to channel that into a passion for public speaking on social media, marketing and technology. Through my speaking, writing and other opportunities I have been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine and the Boston Globe.
I am the author of the second edition and co-author of the third edition a bestselling book, Facebook Marketing.